Brand Stratedgy

Flee–Training Shoe “Out Run the Ordinary”

The Brand Flee was designed to capture the brand’s core message of speed, agility, and innovation. The visual approach features futuristic illustrations and dynamic, abstract lines that convey motion and performance. The logo design, a bold, stylized letter “F” represents forward momentum, reinforcing Flee’s identity as a brand that empowers users to “Out Run the Ordinary”.